Local residents may have noticed the street trees going into
streets around Birkenhead. Many of the trees are replacements for trees which
have died and will rejuvenate the outlook of the area as well as enhance the
green infrastructure of Birkenhead. Locations for trees have included; the
Connaught Estate, Price Street, Cleveland Street, Hamilton Square and Wirral Met
College. Tree species include Ginkgo biloba,
Gleditsia triacanthos, Liquidambar styraciflua, Metasequoia glyptostroboides,
among others. These street trees will provide an important cooling effect in
the summer months, along with absorbing atmospheric pollutants.
Recent studies have also shown interesting consumer trends
around shopping areas where streets are planted with trees.
- Customers are willing to pay as much as 10 % more for goods if businesses are located on tree- lined streets.
- Consumers rated products more highly when product testing in shopping areas with lots of shade trees, when compared with those shopping in areas barren of trees.
- Tree lined shopping areas encourage shoppers to linger and shop for longer. For more info see here.
All this means that the shopping areas of Birkenhead which
have already received street trees, or will in the future, should benefit from
a boost in business through increases in customer numbers and longer shopping
times, as well as a willingness to pay more for goods.
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